Embracing India’s Craft Traditions

Bandhani: A Dance of Dots and Colors
Bandhani, also known as Bandhej, is a tie-dye technique deeply rooted in the
traditions of Gujarat and Rajasthan. Derived from the Sanskrit word "Bandh" (to tie),
Bandhani involves tying small sections of fabric using thread to create intricate,
dotted patterns. The tied portions are then dipped into vibrant dye baths, and once
the fabric dries, the threads are undone to reveal beautiful, organic designs. The
uniqueness of each piece reflects CULT91’s dedication to preserving this ancient
craft while integrating it into modern fashion.

Shibori: A Blend of Japanese Tradition and Indian Flair
Shibori, originating from Japan over a thousand years ago, is a resist-dye technique
where fabrics are folded, bound, and dyed to produce intricate, artistic patterns.
Though its roots lie in Japan, India has embraced Shibori, adding its own twist with
variations like Mohenjodaro Indigo. The craft has deep cultural significance,
especially through India’s historical connection with indigo dyeing. CULT91 values
this blend of global heritage and Indian artistry, creating pieces that merge tradition
with bold, contemporary aesthetics.

Kalamkari: The Art of Painting Stories on Fabric
Kalamkari is more than just fabric decoration—it is a storytelling tradition passed
down through generations. This craft, native to Andhra Pradesh and Telangana,

uses hand-drawn or block-printed images to depict stories of gods, nature, and life.
The intricate designs are brought to life using natural dyes derived from plants and
minerals, ensuring an eco-conscious approach. At CULT91, we take pride in
incorporating Kalamkari into our collections, offering garments that are both visually
stunning and rooted in sustainability.

Bagh: A Legacy of Hand Block Printing
Bagh is a traditional hand block print technique from Madhya Pradesh, with a rich
history deeply tied to local communities such as the Bhils, Kurmis, and Luhars.
Practiced by the Khatri community for over 400 years, Bagh prints use natural
dyes—predominantly red and black, sourced from materials like madder roots and
the dhavadi flower. The motifs, inspired by nature, include mango leaves, grains,
and diamond shapes, reflecting the artisans' deep connection to their environment.
CULT91 celebrates Bagh as a symbol of India’s rural craftsmanship, transforming
these hand block prints into timeless pieces of wearable art.

CULT91: Where Tradition Meets Innovation and Contemporary Fashion
At CULT91, we believe that Indian craftsmanship is a treasure trove of cultural
history and creativity. Whether it’s the meticulous patterns of Bandhani or the rich
narratives of Kalamkari, each craft we embrace carries with it generations of tradition
and artistic skill. By choosing CULT91, you’re not just wearing fashion—you’re
supporting the preservation of India’s crafts and the artisans who keep these
traditions alive.